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About B&B

B&B, also known as Baby & Basic, is the most widely used brand among Korean moms for infant-related household products. B&B baby care products are free of harmful substances and made of natural ingredients only. Every product has an ‘AIEGE’ logo attached to it that promises to eliminate 30 potential harmful substances as proclaimed by European Bureau of Consumer Unions (BEUC) and USA’s environmental organisation EWC (Environmental Working Group).

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Our Philosophy

Characterized by its iconic pink packaging, B&B ranges from laundry and household products such as baby detergent, fabric softener, soaps, stain removal, bottle cleanser to dental and infant care items such toothbrushes, toothpastes, cotton buds and cotton swabs. 

 

Selected by JoongAng Ilbo - Forbes’ consumer’s choice and awarded the ‘Best Brand’ for two consecutive years, B&B is a Korean household brand with 23 years of history. Boryung Medience, B&B’s holding company has introduced a wide range of infant care product in Korea and is currently positioned as ‘No.1 Total Infant Care Co. nationwide’. The core of Boryung Medience business lies in its ‘Upright Infant Campaign’ companywide that ensures all employees are aware of the harmful and toxic materials that could cause potential damage to an infant’s health, and strives to eliminate these substances completely throughout the production line. Every product has an ‘AIEGE’ logo attached to it that promises to eliminate 30 potential harmful substances as proclaimed by European Bureau of Consumer Unions (BEUC) and USA’s environmental organisation EWC (Environmental Working Group).